On the occasion of Digital Marketing Day Aditya school of Management Studies has conducted competitions like Blogging and Fun Games under the supervision of Librarians, Academic director Dr. B.E.V.L.Naidu applauded the organizers. The competitions are effectively conducted by the organizers Ganesh, Sanjay, Nikhil, Revanth, Prakash, Roopa, Asha from 02:30 pm to 04:15 pm on 16-12-2019. Principal Sunkara Suma speaks about the growing need for Digital Marketers in this modern world and explained the large scope of employment opportunities in the Digital World. Prizes for the competition winners were distributed by the Principal and faculty members Mr.Ganesh, Mr.KrishnaBabu, Mr.Subramanyam, Mrs.Satya Sirisha, and Librarian Manjula Rani joined the event.
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| principal Smt.S. Suma madam addressing the event and the student |
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| Students participating in the blogging round |
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| Winners in the blogging competition |
WHAT IS DIGITAL MARKETING?
The promotion of products or brands via one or more forms of electronic media different than traditional marketing because its channels and methods enable real-time analysis or marketing campaigns. This translates as the ability to see and understand what is and isn't working. Ability to monitor:
- What is being viewed - visits converting to purchases
- What content works, What doesn't work
Makes use of:
- Internet
- Wireless text messaging
- Mobile instant messaging
- Mobile apps
- Podcasts
- Electronic billboards
- Digital television
- Radio channels
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Students Participating
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| Organizers of Digital Marketing Day |
Why is it Important?
Consumers have access to information any time and any place Information about products and services now come from:
- Company/brand
- Media
- Friends/relatives/peers
Digital marketing can help consumers:
- Identify brands they can trust
- Feel that companies know them and what their preferences are
- Receive personalized and relevant communications
$100+billion Worldwide digital ad spending in 2012 (the first time ever passing $1B mark) $118.4 billion Worldwide digital ad spending in 2013(15.1% rise) $1 in $5 Number of dollars digital marketing now commands in marketing budgets; a double-digit increase is projected through this year. Worldwide digital ad spending levels, including online and mobile advertising spending but not including messaging-based format, as per Internet user; North America: $168 Western Europe: $112
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